50 years is no small amount of time, especially in the field of health literacy and infectious disease awareness. So, when we were asked to bring this brand into the modern era for their anniversary, we immediately began to identify what was going right, and what could use a boost.

Our strategy team quickly established 4 content pillars as our guiding light for all content created. From there we were able to deliver a new logo, tagline, brand standards guide, social media content (including templates), several videos, and many insights on messaging, tone, and voice.