CSDZ
CONSTRUCTING A BRAND.
We were tasked with revamping this century-old Insurance and Risk Management company in order to bring them up to speed with the modern world. Beginning with the logo, we went with a brand update rather than a full redesign to help them retain the character and history behind the company.
Created at Flying Hippo Brand + Digital
Creative Direction: Eric Groves
Art Direction: John Anderson
OLD
NEW
History means a lot to some companies, and it means more when the company is named after your founders (Cobb, Strecker, Dunphy, and Zimmermann). To continue honoring that legacy while also ensuring we turned a new stone was a challenge. We faced this challenge by using a striking orange, a more structured and secure font, but maintained the general shape and letters which existed in the original design.
BUILDING A FOUNDATION.
Coupling their new logo with strong graphic elements and striking photography, we created a foundation for them to continue to grow on. It was critical to them that their look-and-feel matched that of the construction industry rather than the insurance industry to help them better connect with the companies they worked with.
