IOWA STATE - THE MEZZ
FIRST IMPRESSIONS MATTER.
Like any major University, Iowa State hosts many campus tours to incoming freshman and transfer students. Like any good salesperson, you want to woo your audience. But as you can see in the images below, Iowa State was doing everything but wooing when it brought its students together in this dark commons area. Set with the mission of revamping this space, we went to work creating catchy messages, fun facts, and bold graphics to give students a true taste of campus, all in one room!
Created at Flying Hippo Brand + Digital:
Creative Direction: Scott Helms
Designer: Marcus McVey
Key Messaging: Alex Boisjolie
Photography: Brian Fiser
Interior Design: Felicia Helms (Fathom)
BEFORE
