FAMILY DOCTOR
Agency: Social Driver
Role: Designer, Animator
Creative Direction: Meg Kilgore
Art Direction: Cory Sutter
Script: Gayle Davis, Walter Watts
Services: Art Direction, Storyboarding, Animation, Social Media Promotion
FamilyDoctor.org and AAFP have worked for decades to bring reliable information to patients, family physicians, and the general public. Their belief is that primary care can help put the health back in health care. A system based on primary care can help us deliver better health, better care, and lower costs.
After years of neglecting visual media, we were approached to breath life back into their life-saving knowledge and information. From our client: “These videos could be our first new brand effort to change the way we present the brand to readers. We would want it to be memorable enough for them to consider FamilyDoctor.org when they look for health info in the future, or at least know that we will be there with insights/answers/advice when they search for health information”
