A CENTURY OF GROWTH
Agency: Social Driver
Role: Lead Designer, Lead Animator
Creative Direction: Victor Santos
Team Management: Meg Kilgore
Script: Dale Macauley
Creative Direction: Victor Santos
Services: Narrative development, Character Design, Art Direction, Storyboarding, Animation, Audio Sync, Character Rigging, Scene Painting, Social Media Cuts
Jack is back! In 1957, the National Association of Investment Companies—ICI’s predecessor—brought “Jack” to the silver screen to introduce an entire generation of Americans to the basics of fund investing and retirement planning (see images from this hand-animated video in the third section below). Today, he’s back to teach the next generation how investment funds can help everyday investors secure their financial futures.
Follow Jack as he takes Sarah on a journey through the decades to learn about the evolution of investment funds and why they’re backbone of stability and prosperity for everyday investors trying to secure their financial futures.
Watch the full video below or on youtube!
The original video harkens even further back than the days of Looney Tunes and Tom & Jerry, but not quite as far as Mickey Mouse. In 1957, “The Hope That Jack Built” was hand-drawn frame by frame to help teach American’s about the value, stability, and security of the Mutual Fund.
Included below are a small selection of images from the iconic 8-minute long video.
This is one of the coolest projects I’ve ever worked on and I’m so amazed at how it turned out! We took the main character from ICI’s 1957 consumer education film (a blob dude named Jack), and told an entirely new story about the evolution of investment funds.
It also has major WandaVision vibes and the Delorean from Back to the Future, so really combining all my favorite things.
-Director, Digital Strategy at the Investment Company Institute
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CHARACTER DESIGN PROCESS
STORYBOARDS
For this video, we went through a progressive storyboarding phase. We began phase 1 with loosely sketching out major plot points, basic imagery, and transition sequences, forgoing precision in favor of speed.
Phases 2 and 3 are combined below, but phase 2 was middle ground presentation of major scene designs and hand-selected key plot points to make sure we were still on the right track.
Phase 3 was a full (vector only) storyboard build out including our fleshed-out ready-to-rig characters and polished scenery.
