
IOWA STATE LARGE SCALE GRAPHICS
FIRST IMPRESSIONS MATTER.
Like any major University, Iowa State hosts many campus tours to incoming freshman and transfer students. And like any good salesperson, you want to wow your audience. Set with the mission of revamping these spaces, we went to work creating catchy messages, fun facts, and bold graphics to give students a true taste of Iowa State.
Created at Flying Hippo Brand + Digital:
Creative Direction: Scott Helms
Designer: Marcus McVey
Key Messaging: Alex Boisjolie
Photography: Brian Fiser
Interior Design: Felicia Helms (Fathom)
BEFORE
The Mezz is one of the rooms on campus that sees the most traffic from prospective and current students. As you can see, it was in need of some attention. Our team at Flying Hippo along with interior design help from Fathom went to work rethinking the space and revamping it to be a place that you didn’t want to leave.

